Tuesday, November 22

LISTENING: curiosities and ads

Take a look to this original video from Ikea in Belgium and practice your listening skills >> Try to understand the way this new ikea campaign works and what it is about.


IKEA
Catch the Swedish light



Instead of traditional advertising, they created an interactive campaign around the products. It's an interactive game and people have to watch 48 ads in order to catch the Swedish light. They can win some ikea products.

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